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eve launch a babybox with mothercare

For over 70 years, expectant mums in Finland have been provided with a ‘baby box’ by the state, which is like a starter kit with clothes, sheets and it can be used as a bed. Well, in the UK it’s a more modern concept and we are pleased to see sleep brand eve have launched their very own babybox that is exclusive to mothercare.

Kuba Wieczorek, found and CMO at eve said, “At eve, we’re known for making the world’s most comfortable mattress and as we start to extend our product range, it made sense for a babybox to be next on the list.”

The babybox by eve will be available from in early June and comes in two bold artworks by designer Clifford Richards. Each babybox will be filled with essentials from mothercare to help families start their parenting journey. You will find safe sleeping tips, fitted sheets, muslins, Water Wipes, bodysuits and much more in each box.

With the mattress by eve, the babybox can be used as a safe sleeping space for your baby until they are able to sit up. The mattress is made of specialist nursery grade high density foam, the cover is washable (yippee), it's also quick drying and ultra-breathable.

Packed full of newborn essentials this is the perfect gift for new parents, but do you like this concept?


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  • z3pdh 16:1229/05/2017
    What a brilliant idea.